Index

Acknowledgements   ix

Introduction   xi

Preface

Apple II   1
	The Beginning   1

	Macintosh   11
	Macintosh Development   11
	Open Mac   14
	Power Macintosh   22

	Portables   27
	Macintosh Portable   27
	Macintosh PowerBook   28
	Newton MessagePad   31

Peripherals   35
	Input   35
	Storage   37
	Output   38
	Communication   40
	Productivit@- and Entertainment   40

Mac OS   43
	Svstem 7.0   43
	Pink   47
	System 7.1   47
	System 7.5   49
	Copland   51

Software   54
	OpenDoc   55
	OpenDoc Retreats   59
	Cyberdog   61
	Apple On-line Services   62
	Hypercard   63
	A/UX   64
	Applications   66
	System Extensions   69

Networking   73
	AppleTalk   73
	inetworking and Communications   75
	Connectivitv   82
	Workgroup Servers   83

Engineering   85
	Quality   85
	Human Interface   89
	Design   91
	Support   95
	Emplovee Education   100
	Publications   102
	Developer Support   105

Operations   109
	Marketing   109
	Education   113
	Finance   119
	Sales   120
	Worldwide Operations   122
	Human Resources   125
	Emplovee Support   126
	Customer Support   130

International   133
	Apple Pacific   133
	Australia   135
	Canada   136
	Latin America   137
	Individual Sites   138

Conferences   141
	Sales   141
	Summer Camp   144
	Pacific Sales   146
	Macworld Expo   149
	Worldwide Developers Conference   152
	Other Conferences   155

Apple Events   161
	Corporate Events   161
	Sporting Events   167
	The Earthquake   170

Corporate Identity   171
	The Logo   171
	Signature   173
	Public Image   175

External Forces   179
	Rivalries   179
	Media   183

John and Jane Doe   185
	Codenames   185
	Groups   187

Appendices
	How to Acquire T-Shirts From Apple   191
	The Making of Apple T-Shirts   193
	How To Submit Shirts for Future Editions   195

Bibliography   197

Index   199