Index

Contents

Introduction 1
1. Resuscitating Tarde’s Diagram in the Age of Networks 17
2. What Spreads? From Memes and Crowds to the
   Phantom Events of Desire and Belief 61
3. What Diagram? Toward a Political Economy
   of Desire and Contagion 97
4. From Terror Contagion to the Virality of Love 127
5. Tardean Hypnosis: Capture and Escape
   in the Age of Contagion 159

Acknowledgments 193
Notes 195
Index 223