Index

Summary

4 Evocation | Your Guide to the Guide
7 Marc Tuters | Clusterduck's Impossible Project to Map Meme Culture
15 Clusterduck | Introduction: The Call of the Memesphere
30 LVL 1. Memes as Collective Practices | Rituals of Hate and Love
46 LVL 2. Memes and the Mainstream | One Does Not Simply Monetize a Meme
62 LVL 3. What Makes Memes Relatable? | Dat Weird Feel
76 LVL 4. Memes Between lechnic and Magic | The Hyperstition Game
92 LVL J. Memes and Identity Politics | The Human Subset
102 LVL 6. Memetic Diasporas and Platform Capitalism | Fucc the Lucc
116 LVL 7. References and Formats | A Meme Is a Meme Is a Meme
128 LVL 8. Memetic Conspiracies | Fake Drops and Pizza Plots
138 LVL 9. Memetic Narratives | Raiders of the Lost Octahedron
150 LVL 10. Memes and Cultural Appropriation | Hit Like if You Up
167 Bibliography | Not a JoJo Reference LIst
173 Acknowledgements | So Long, and Thanks for All the Memes