Index

CAPS LOCK— Part 1 

The Designer as Scribe 21
On The Record / Trading Information 
In Gold We Trust 
Notes from the Bank 
The Plastic Economy 
Playing with Money 

The Designer as Engineer 75
One Size Fits All / The Good Citizen 
Desktop Power / Scientific Rhetoric 
Get Off My Property! 
To Map is to Conquer 

The Designer as Brander 131
Making Marks / Corporate Identity 
Contrabrand / Stealth Branding 
Selling the City 

The Designer as Salesperson 181
The Sales Curse 
The Worship of Products 
Design vs. Advertising 
Quantified Everything 
Crash Sale / Banana Republic 

CAPS LOCK Part 2 

The Designer as Worker 239
A History of Work 
My Work is my Passion 
Work it Harder Do it Faster 
The End of Work 
Showing Solidarity 

The Designer as Entrepreneur 289
Like a Boss 
The Star Designer 
Intellectual Property 

The Designer as Amateur 317
Who is a Designer? 
The Rise of Professionalism 
If You Don't Get Paid, it's Not Work 
A Matter of Taste 
Informal Economies 

The Designer as Educator 341 
Teaching Design / The School as a Factory 
The Creative Curriculum 
Who Even Has 550,850? 
Towards a Radical Pedagogy