Index
Acknowledgments ix
Introduction Making a Vocabulary for <HTML> xi
Bradley Dilger and Jeff Rice
1 Tarrying with the <head>: The Emergence of Control
through Protocol 1
Thomas Rickert
2 <b></b>: Exploring Rhetorical Convergences in
Transmedia Writing 21
Sarah J. Arroyo
3 alt: Accessible Web Design or Token Gesture? 33
Colleen A. Reilly
4 English <A> 49
Jeff Rice
5 A Style Guide to the Secrets of <style> 67
Brendan Riley
6 An Accidental Imperative: The Menacing Presence of 81
Brian Willems
7 The Evil Tags, <blink> and <marquee>: TWo Icons of Early HTML
and Why Some People Love to Hate Them 98
Bob Whipple
8 < frame > ing Representations of the Web 111
Michelle Glaros
9 Breaking All the Rules: <hr> and the Aesthetics of
Online Space 125
Matthew K. Gold
10 Body on <body>: Coding Subjectivity 150
Jennifer L. Buy
11 <?php>: “Invisible" Code and the Mystique of Web Writing 167
Helen J. Burgess
12 From Cyberspaces to Cyberplaces: <img>, Narrative and the
Psychology of Place 186
Rudy McDaniel and Sae Lynne Schatz
13 <table>ing the Grid 213
Bradley Dilger
Afterword <meta>: Casuistic Code 228
Cynthia Haynes
Contributors 237
Index 239
