Index

Table of Contents
Introduction.................................................................1
Fred Derviti and Yasmine Abbas

Surveillance and Identity

Chapter One.................................................................15
Identity in a World of Ambient Intelligence 
Katja de Vries

Chapter Two.................................................................37
I Judged you at Starbucks -
Identification and Regulation of the Non-persistent Subject 
on craigslist Missed Connections 
Jed Brubaker

Digital Political Identity

Chapter Three...............................................................61
Practicing Identity in the Digital Game World: The Turkish Tribes’ 
Community Practices in “Silkroad Online”
Mutlu Binark and Giinseli Bayraktutan Sutcu

Chapter Four................................................................85
Mobilization and Peer-to-Peer Identity: An Investigation of Barack 
Obama’s Presidential Campaign 
Yasmine Abbas

We surf Therefore I am

Chapter Five...............................................................109
The Ideology of the Self in Ludic Digital Worlds 
Olivier Mauco

Chapter Six................................................................125
“Whatever I am, Wherever I am, How does it Matter?...
Why does it Matter?” Egocasting in-between Identities 
Fred Dervin and Tanja Riikonen

Identity Gathering

Chapter Seven..............................................................157
Collect to Connect in the Mobile Age 
Cati Vaucelle

Chapter Eight..............................................................171
New Technologies of the Self and Social Networking Sites: Hospitality 
Exchange Clubs and the Changing Nature of Tourism and Identity 
Michael O Regan

List of Contributors.......................................................199