Index

CONTENTS

01  INTRODUCTION   006
    Industry promises versus reality   008
    What this Toolkit provides   009
    Whom is this Toolkit written for   010
    How to use this Toolkit   010
    Who worked on this Toolkit   011

02  BASICS    014
    Layout and structure of a text   015
    What is an electronic text?   017
    Possibilities offered by electronic   018
    publishing

03  GENRES OF PUBLICATION   020
    Five genres   021
    Three levels of electronic publishing   025

04 TECHNOLOGIES FOR 
    ELECTRONIC READING   030
    Reader hardware   031
    Reader software   035
    File formats   038

05  DISTRIBUTION PLATFORMS   042
    Ebook stores   043
    Online reading platforms   043
    Print-on-demand (POD)   052
    Pirate platforms   054
    Artist and designer-run projects   056

06  GUIDE: HOW TO MAKE A SIMPLE EPUB   058
    Do-it-yourself EPUB from scratch   059
    Do-it-yourself EPUB using InDesign   066
    Do-it-yourself EPUB using Pandoc   082
    Using Calibre and custom plug-ins   084

07  TOWARDS A HYBRID WORKFLOW BASED ON MARKDOWN   088
    Electronic publishing workflows:   089
    Database publishing   101

08  GUIDE: HYBRID PUBLISHING FOR EACH GENRE   102
    General considerations   103
    Research publication   104
    Art/design catalogue   109
    Artists’ and designers’ book   111
    Art/design periodical   115

09  FUTUROLOGY   118 
    Technology   119 
    Reading and book culture   121 
    The future of publishing culture?   122

10  SOFTWARE CATALOGUE   124

11  GLOSSARY   128