Index

                   Contents

Preface • 4

                       I.
     The Ideal of Authenticity • 6

The Romantic Spirit Is Still Around • 6
Replacing God? • 9
Express Yourself! • 11
Authenticity as a Modern Obsession • 14
Art as Self-Realization • 16
Everyone Is an Artist • 19

                      II.
     The Idiom of the Creative Industries • 21

Artistic Capitalism • 21
Authenticity as Raw Material • 24
The Emergence of the Creative Industries • 28
Creativity as an Ideology • 31
The Artist: A Model Creative Employee? • 42

                     III.
     The Artist and the Sense of the Whole • 4S

Individualism, Uniqueness and Consumption • 49 
Authenticity as a Social Phenomenon • 54 
The Social Turn in Contemporary Art • 58 
The Artist: An Artistic Sociologist? • 64

Notes • 79