Index

____________________________________________________________________CONTENTS___

René König and Miriam Rasch
Reflect and Act! Introduction to the Society of the Query Reader               9

_______________________________________________________THEORIZING WEB SEARCH___ 

Kylie Jarrett
A Database of Intention?                                                     16

Andrea Miconi
Dialectic of Google                                                          30

Vito Campanelli
Frictionless Sharing: The Rise of Automatic Criticism                        41

__________________________________________________POLITICS OF SEARCH ENGINES___

Dirk Lewandowski
Why We Need an Independent Index of the Web                                  49

Astrid Mager
Is Small Really Beautiful? Big Search and Its Alternatives                   59

Ippolita
The Dark Side of Google: Pre-Afterword – Social Media Times                  73

Angela Daly 
Dominating Search: Google Before the Law                                     86

_______________________________________________________THE HISTORY OF SEARCH___

Richard Graham
A ‘History’ of Search Engines: Mapping Technologies of Memory, 
Learning and Discovery                                                      105

Anton Tanter
Before Google: A Pre-History of Search Engines in Analogue Times            121

______________________________________BETWEEN GLOBALIZATION AND LOCALIZATION___

Min Jiang and Vicentiu Dînga
Search Control in China                                                     139

Anna Jobin and Olivier Glassey 
‘I Am not a Web Search Result! I Am a Free Word.’ The Categorization 
and Commodification of ‘Switzerland’ by Google                               149
 ˘ ´  
Amanda Scardamaglia
Keywords, Trademarks, and Search Engine Liability                           163

Martin Reiche and Ulrich Gehmann
Towards an Anthropology of Location-Based Recommendation and Search         180

______________________________________________________RESEARCH AND EDUCATION___

Jacob Ørmen
Historicizing Google Search: A Discussion of the Challenges Related 
to Archiving Search Results                                                 188

Martin Feuz
Exploratory Search and Extended Cognition in Health Information Interaction 203

Dave Crusoe
Educating for Search: Understanding the Past and Present Search 
Technology to Teach for Future Resilience                                   216

Simon Knight
Finding Knowledge: What Is It To ‘Know’ When We Search?                     227

________________________________________________________CREATIVE REFLECTIONS___

M.E. Luka and Mél Hogan
Polluted and Predictive, in 133 Words                                       239

Martina Mahnke and Emma Uprichard
Algorithming the Algorithm                                                  256

Phil Jones and Aharon Amir
Search-Art: The Narcissus Search Engine, Skateboarding, and Oranges         271

__________________________________________________________________APPENDICES___

Society of the Query Conferences        
Society of the Query I in Amsterdam                                         286
Society of the Query II in Amsterdam                                        287
Author Biographies                                                          288