Index

Table of Contents
1	The database of intentions	1
2	Who, what, where, why, when, and how (much)	19
3	Search before Google	39
4	Google is born	65
5	A billion dollars, one nickel at a time : the Internet gets a new business model	95
6	Google 2000-2004 : zero to $3 billion in five years	123
7	The search economy	153
8	Search, privacy, government, and evil	189
9	Google goes public	211
10	Google today, Google tomorrow	229
11	Perfect search	251