And Then There's This: How Stories Live and Die in Viral Culture
- Author
- Bill Wasik
- Publisher / Label
- Penguin (Non-Classics)
- Country
- USA
- Language
- English
- Publication year
- 2009
- Type of publication
- Book
- Number of pages
- 208
- ISBN
- 9780670020843
Index
Table of Contents Introduction: Key Concepts 1 1 My Crowd 16 Experiment: The Mob Project 2 Annuals 45 Experiment: Stop Peter Bjorn and John 3 I Have a Meme 79 Experiment: The Right-Wing New York Times 4 Agent Zero 114 Experiment: Bill Shiller 5 Nanopolitics 144 Experiment: Oppodepot.com Conclusion: Notes for Further Research 181 Acknowledgments 188 Index 189