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And Then There's This: How Stories Live and Die in Viral Culture

Author
Bill Wasik
Publisher / Label
Penguin (Non-Classics)
Country
USA
Language
English
Publication year
2009
Type of publication
Book
Number of pages
208
ISBN
9780670020843

Index

Table of Contents
Introduction: Key Concepts 1

1 My Crowd 16

Experiment: The Mob Project

2 Annuals 45

Experiment: Stop Peter Bjorn and John

3 I Have a Meme 79

Experiment: The Right-Wing New York Times

4 Agent Zero 114

Experiment: Bill Shiller

5 Nanopolitics 144

Experiment: Oppodepot.com

Conclusion: Notes for Further Research 181

Acknowledgments 188

Index 189