Index

                    C O N T E N T S

Series Foreword vii
Acknowledgments ix

1  Introduction 1
2  A Telegraphic Biography of a Conceptual
   Troublemaker 9 
3  When Memes Go Digital 17 
4  Defining Internet Memes 37 
S  Memes Versus Virals 55 
6  Unpacking Viral and Memetic Success 65
7  Meme Genres 99 
8  May the Excessive Force Be with You: Memes as 
   Political Participation 119
9  When Internet Memes Go Global 151
10 Future Directions for Internet Meme Research 171

Glossary 177
Notes 179
Further Readings 189
Index 191
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